How did Bonsaii shredders become top best sellers on, ranking among the well-known U.S. brands, within just a month after its entry into the U.S. market? How did the brand awareness build up so quickly in the target market, without much marketing expenses? Well-informed marketing strategies, carefully designed moves and close monitoring of the digital marketing progress all contribute to the initial success of this emerging new brand, Bonsaii, owned by a traditional OEM manufacturer specialized in making high quality shredders and other office equipment.